Christopher Ng — ERA Executive Group Division Director
Insights

Insights & notes on Singapore property.

Portfolio strategy, landlord playbooks, and the quiet lessons from two decades of transactions — written to help you decide, not to sell.

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URA Rejected $984 PSF PPR. Now It Accepts $1,243 — What Has Changed at Marina South?
Government Land Sales29 October 2026

URA Rejected $984 PSF PPR. Now It Accepts $1,243 — What Has Changed at Marina South?

In 2024, URA rejected a $984 psf ppr bid for Marina Gardens Crescent. Two years later, it accepted EL Development's $1,243 psf ppr bid for a neighbouring site — still 11.3% below One Marina Gardens' land cost. Why the different outcomes? I examine what the GLS results reveal about developer confidence, Marina South's future, potential launch prices and the risks buyers should consider.

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Thomson Reserve 2.5 Times Oversubscribed Before Booking Day — Here Are the Units I Would Target (And Avoid)
Thomson Reserve27 October 2026

Thomson Reserve 2.5 Times Oversubscribed Before Booking Day — Here Are the Units I Would Target (And Avoid)

Thomson Reserve has attracted approximately 3,200 expressions of interest for just 1,268 units — more than 2.5 times subscribed before booking day. But strong demand doesn't make every unit a good buy. I examine the 2-bedroom and 3-bedroom configurations I would prioritise, the price premiums I would question, and why knowing when to walk away could be your smartest buying decision.

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The Landed Property Upgrade Ladder: When Should You Move From Terrace → Semi-D → Detached?
Landed Homes21 October 2026

The Landed Property Upgrade Ladder: When Should You Move From Terrace → Semi-D → Detached?

Should every terrace owner eventually upgrade to a semi-D, and every semi-D owner aspire to a detached house? I don't think so. Here's my Landed Property Upgrade Ladder — and why progression should focus on improving the land, not simply the property label.

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One Chuan Grove Price List: What Could 1BR to 5BR Prices Look Like?
One Chuan Grove17 October 2026

One Chuan Grove Price List: What Could 1BR to 5BR Prices Look Like?

The official One Chuan Grove price list has NOT been released. But what could a 1BR, 2BR, 3BR, 4BR or 5BR cost at $2,600–$3,200 psf? I built an indicative price matrix to help buyers prepare before launch.

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Thomson Reserve Priority Booking: Who Could Get First Choice — And Can Ordinary Buyers Improve Their Chances?
Thomson Reserve15 October 2026

Thomson Reserve Priority Booking: Who Could Get First Choice — And Can Ordinary Buyers Improve Their Chances?

As Thomson Reserve nears its public preview, many buyers wonder about priority booking and unit selection. This article explores how priority arrangements might work, their impact on ordinary buyers, and what actions buyers can take.

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I Finally Walked the Thomson Reserve Showflat — Here Are the 10 Things That Changed My Mind
Thomson Reserve14 October 2026

I Finally Walked the Thomson Reserve Showflat — Here Are the 10 Things That Changed My Mind

After extensively studying Thomson Reserve on paper, a visit to the showflat revealed ten surprising insights. Discover how physical experience can change perspectives on scale, landscaping, unit types, and more.

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