Sometimes the Best Asset Progression Isn't an Upgrade
This article challenges the common perception of asset progression as always upgrading to bigger, more expensive homes. It highlights a story where cashing out from an Executive Maisonette to invest elsewhere proved to be the best asset pro

One of the most rewarding parts of my job isn't closing a deal.
It's receiving a phone call years later from a client who says,
"Chris, it's time for the next move."
Five years ago, I was marketing an Executive Maisonette.
Like every direct buyer who comes to my listings, I don't just show the house and negotiate the price. I always spend time understanding their situation first.
What are they trying to achieve?
How stable are their finances?
What are their long-term goals?
What does success look like for them?
A young couple came to view the maisonette.
After sitting down with them and going through their finances, something became obvious.
Yes, they could comfortably afford the Executive Maisonette.
But they could also afford more.
Based on their income, savings and future earning potential, I believed they had the financial ability to upgrade into a private condominium.
If they were prepared to stretch a little further, perhaps even a landed home wasn't impossible over time.
So I shared my thoughts.
I laid out the different options, the numbers and the potential long-term outcomes.
After all, that's what I believe clients pay me for—not just to open doors, but to help them see possibilities they may not have considered.
Then the husband smiled and said something I've never forgotten.
"Chris, to us, a home is a roof over our heads. It's not our investment strategy."
He went on to explain that they were perfectly happy living in an HDB.
They didn't feel the need to own a condominium simply because they could.
They had their own investment plans.
Their retirement would be built through other assets, not necessarily through property.
I respected that immediately.
Because my job isn't to convince someone to buy a more expensive property.
My job is to help them achieve their goals—not mine.
So instead of encouraging them to upgrade, I helped them sell their newly MOP-ed four-room flat in Punggol and purchase the Executive Maisonette.
The transaction went smoothly.
But more importantly, a friendship was formed.
Over the next five years, we kept in touch.
We met over coffee.
Had meals together.
Talked about life, work and family.
Watching clients grow over the years is one of the greatest privileges of this profession.
Five Years Later...
Earlier this year, my phone rang.
It was him.
He said,
"Chris, I think it's time to sell."
Naturally, my first thought was...
"Great! Business has been going well for him over the past five years. Maybe now he's ready for the condominium or even landed home we spoke about years ago."
I couldn't have been more wrong.
He laughed and said,
"No... I want to cash out."
His Executive Maisonette had appreciated significantly.
By selling it, he was sitting on roughly $600,000 in capital gains.
His plan?
Buy another resale five-room HDB in the same neighbourhood.
Take the remaining proceeds and invest them elsewhere.
Once again, we sat down and did the numbers together.
Ironically, he was in an even stronger financial position than five years earlier.
If anything, upgrading to private property had become much easier.
But his priorities hadn't changed.
He still believed the HDB provided everything his family needed.
Property wasn't his primary investment vehicle.
And once again, I respected that.
Together, we secured an excellent price for his Executive Maisonette.
After purchasing his replacement five-room flat, he still walked away with more than one million dollars in cash proceeds.
More importantly...
He walked away with complete peace of mind.
Selling the Same Home Twice
There aren't many professions where you get to help the same family through multiple chapters of their lives.
This was one of those moments.
Five years ago, I sold him that Executive Maisonette.
Five years later, I was entrusted to sell the very same home again.
To me, that's far more meaningful than simply closing another transaction.
It means the trust remained.
This Is Why I Believe Asset Progression Is Often Misunderstood
When people hear the term Asset Progression, many immediately think it means:
HDB → Condo → Landed.
Bigger.
More expensive.
Always upgrading.
But that's never been what asset progression means to me.
Asset progression is about making better decisions with your assets as your life evolves.
Sometimes that means upgrading because your family has grown.
Sometimes it means moving into landed because you need more space.
Sometimes it means holding because your current home already serves you well.
And sometimes...
The smartest move is to cash out.
To unlock your housing equity.
To diversify your investments.
To reduce financial commitments.
To create greater retirement security.
Progress doesn't always mean moving into a bigger home.
Sometimes progress means building a stronger financial future.
Every Family Has a Different Definition of Success
After more than twenty years in real estate, one lesson has been reinforced over and over again.
There is no perfect property journey.
Only the right property journey for each family.
Some clients dream of owning a landed house.
Some aspire to a penthouse.
Others simply want to live near their parents.
Some prioritise good schools.
Some value financial freedom over prestige.
None of these choices are wrong.
They're simply different.
That's why I've never believed in forcing a single strategy on every client.
My responsibility is to listen first.
Understand what truly matters.
Share my professional opinion.
Present the options.
Then work together to arrive at the solution that best fits their goals.
Sometimes that solution means spending more.
Sometimes it means spending less.
My Thoughts
Looking back, I'm grateful I didn't convince this couple to follow my idea of success.
Instead, I helped them achieve theirs.
Five years ago, they bought an Executive Maisonette that suited their lifestyle.
Five years later, they unlocked more than $1 million in cash while continuing to live in a home they love.
Would upgrading to a condominium have worked?
Possibly.
Would buying a landed home have been achievable?
Perhaps.
But that's not the point.
The point is that they made decisions aligned with their own values, and they have absolutely no regrets.
As an agent, I couldn't ask for anything more.
Because at the end of the day, I don't measure success by how expensive a property my clients buy.
I measure success by whether they look back years later and say,
"Chris, that was the right decision for us."
And that's why I'll always believe that the best asset progression plan isn't the one that buys the biggest house.
It's the one that helps you build the life you truly want.
Want the tailored version for your portfolio?
Every article here generalises. A 20-minute conversation makes it specific to your numbers.
Does asset progression always mean upgrading to private property?
Is buying a condominium always a better investment than staying in an HDB?
When should I consider cashing out of my property?
Should I always stretch to buy the most expensive property I can afford?
How do I know what my next property move should be?
Written by
Christopher Ng
ERA Executive Group Division Director. Portfolio strategy and asset progression since 2004.
